SipaBoards x Mazda: Innovation and cooperation

The Hebrides, a group of islands extending in an arc off the Atlantic coast of Scotland, have long been a place of inspiration and adventure. Here, the fusion of ancient Celtic heritage and Viking influence has shaped a unique culture and landscape. This is how automotive and paddleboarding innovations meet in this unique setting.

Japanese carmaker Mazda’s adventure in the Hebrides started with sending the Mazda MX-5 RF (equipped with a retractable fastback, mind you) to explore these rugged islands. The MX-5 RF, known for its sporty handling and sleek design, didn’t have the untamed beauty of the Hebrides all to itself, however. From winding coastal roads to dramatic cliffs, the MX-5 RF danced through the landscape, capturing the essence of freedom and exhilaration – before the SipaBoards e-SUP took over. Just imagine gliding across the Hebridean waters on a SipaBoard—the world’s first electric SUP.

Feel the wind, taste the salt, and let the Hebrides cast their spell upon you.

As Mazda and SipaBoard navigate the Hebrides, they remind us that innovation and cooperation can transform ordinary journeys into extraordinary adventures. So, whether you’re behind the wheel of a Mazda or standing on a SipaBoards e-SUP, let the Hebrides —or any other divine part of our planet that you dream about— weave their magic around you.

Factsheet: the Hebrides, a world unto itself

• Island Diversity: The Hebrides comprise more than 40 inhabited and uninhabited islands, each with its own character. From the rugged peaks of Skye to the pristine beaches of Barra, these islands offer a diverse tapestry of natural beauty.
• Outer vs. Inner: The Hebrides are divided into two groups—the Outer Hebrides to the west and the Inner Hebrides to the east. Channels called the Minch and the Little Minch separate them. The Outer Hebrides, administered as the Western Isles council area, include Lewis and Harris, North Uist, Benbecula, South Uist, and Barra. The Inner Hebrides feature Skye, the Small Isles (Canna, Sanday, Rhum, Eigg, and Muck), Tiree, Mull, Colonsay, Jura, Islay, and Coll.
• Natural Wonders: The Hebrides are known for their unique features. The Cuillin Hills of Skye, reaching an elevation of 3,309 feet, are said to be the most spectacular massif in Britain. The small island of Rhum hosts a Nature Conservancy Research Centre, studying local geology, flora, and fauna. Wildlife abounds, including red deer, wild goats, Highland cattle, ponies, and primitive wild sheep on Soay Island.