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SipaBoards x Mazda: Innovation and cooperation

The Hebrides, a group of islands extending in an arc off the Atlantic coast of Scotland, have long been a place of inspiration and adventure. Here, the fusion of ancient Celtic heritage and Viking influence has shaped a unique culture and landscape. This is how automotive and paddleboarding innovations meet in this unique setting.

Japanese carmaker Mazda’s adventure in the Hebrides started with sending the Mazda MX-5 RF (equipped with a retractable fastback, mind you) to explore these rugged islands. The MX-5 RF, known for its sporty handling and sleek design, didn’t have the untamed beauty of the Hebrides all to itself, however. From winding coastal roads to dramatic cliffs, the MX-5 RF danced through the landscape, capturing the essence of freedom and exhilaration – before the SipaBoards e-SUP took over. Just imagine gliding across the Hebridean waters on a SipaBoard—the world’s first electric SUP.

Feel the wind, taste the salt, and let the Hebrides cast their spell upon you.

As Mazda and SipaBoard navigate the Hebrides, they remind us that innovation and cooperation can transform ordinary journeys into extraordinary adventures. So, whether you’re behind the wheel of a Mazda or standing on a SipaBoards e-SUP, let the Hebrides —or any other divine part of our planet that you dream about— weave their magic around you.

Factsheet: the Hebrides, a world unto itself

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